YOU USED TO BE THE ATHLETIC GUY.
LOSE THE GUT
Stop guessing with your nutrition. We implement high-performance protocols built for hormonal health and metabolic efficiency specifically for men over 40.
REBUILD YOUR STRENGTH
Time-efficient strength cycles designed to fit into a demanding fatherhood schedule. Rebuild the armor and confidence you had a decade ago.
GET ATHLETIC AGAIN
Master the sustainable rituals that maintain peak energy. Be the dad that can actually keep up with his kids on the field or trail.
A SIMPLE PLAN. REAL COACHING. LASTING PROGRESS.
Getting back in shape doesn't have to be complicated. Here's how Bring Back Your Prime works.
01
BUILD YOUR PLAN
Personalized coaching built around your life.
We start by assessing your goals, current fitness, nutrition habits, and schedule. I'll build a customized strength-training program and practical nutrition strategy to help you lose fat, rebuild strength, and improve your conditioning. No cookie-cutter workouts or extreme diets.
02
PUT IN THE WORK
Your plan and progress, all in one place.
Through my coaching app, you'll access your workouts, log your training, and track your progress. We'll also monitor your nutrition, protein intake, and habits to keep you moving toward your goals. You'll know exactly what to focus on, and I'll be able to see how you're doing.
03
TRACK, ADJUST & KEEP MOVING
Real accountability. Real adjustments.
Weekly check-ins help us review your progress, challenges, energy, workouts, and nutrition. I'll use your check-ins and tracking data to make adjustments, answer questions, and help you navigate life's inevitable interruptions. Because consistency—not perfection—is what produces lasting results.
Coaching App
Custom Workouts
Nutrition Tracking
Weekly Check-Ins
Direct Coach Support
YOU'RE NOT JUST GETTING A WORKOUT APP.
YOU'RE GETTING A COACH IN YOUR CORNER.
I KNOW WHAT IT'S LIKE TO HAVE TO REBUILD.
I'm Bil Hasler, a nutrition and fitness coach, husband, and father of six.
At 17, a construction accident left me with a fractured pelvis and a long road to recovery. I went to college using a walker.
At 38, an autoimmune disease took away much of the strength and conditioning I'd spent years building. I had to rebuild again while raising a family and managing adult responsibilities.
I learned that the answer wasn't always training harder. It was finding a realistic way to train consistently, eat well, recover, and keep progressing.
That experience shaped how I coach today. I help busy men get leaner, stronger, and more capable without making fitness their entire life.
The goal isn't to make fitness your life. It's to use fitness to make the rest of your life better.
BUILD A BODY YOU CAN COUNT ON.
Fitness isn't about looking good in a mirror—it's about the capability to show up for the people who matter most. Whether it's leading a weekend hike or having the energy to play with your kids after a 10-hour workday, we build a foundation of strength that doesn't just stay in the gym. Get your edge back and become the man your family relies on.
START MAKING NUTRITION SIMPLER
Get my free Protein & Fiber Cheat Sheets.
Good nutrition doesn't have to be complicated. These practical guides help you make better food choices without spending your life counting every bite.